Internet Marketing and SEO
Do you want to drive more sales or leads via your website? Is your website difficult to find or are your competitors listed higher in the search engine? Start Internet Marketing today!
I can help promote and advertise your website in the search engines using SEO or Search Engine Optimisation as part of an Internet Marketing plan. This term is used to describe the process of making web pages and content more easy to find by the search engines and so display a listing at a higher position in e.g Google.(Google,Yahoo,MSN,Ask etc)
The aim of my SEO plan
…. to create a firm foundation providing a results driven method to see how your website is performing for the needs of your business. The whole method is aimed at increasing the quality and search ability of the website to increase conversions (e.g web sales) over time.
Request an SEO Appraisal
If you would like find out how I can help promote your business website on the internet then please contact me for a website SEO appraisal. Read more about my SEO process below..
My Search Engine Optimisation Process:
- Define your marketing goals and targets
The key first step is to understand your business, target website audience and website marketing goals e.g Do you want higher online sales?, do you want more phone leads driven by your website? perhaps you want to raise awareness of your brand? By understanding your goals we can plan your SEO campaign and measure it, giving you visabilty on whats working and what is not. This can help you improve your website and achieve e.g higher sales. - Research key terms and words for your business goals.
I will research key words or phrases that potential visitors will search on to find your products and services. Together we will agree a keyword shortlist that will form the basis of your campaign and is closely related to the goals defined previously. - Research online Competitors
I will also research an agreed number of competitors for the keywords and phrases we agree in the early stage of the SEO process, to give us a benchmark and ideas of what is happening in your business sector on the internet. - Onsite SEO page analysis and configuration
Website pages need to be coded correctly and certain factors need to be checked to help improve a websites structure making it be indexed more easily by the search engine.Items that I check and work on are:* Page Titles, Headings, Meta Titles , Descriptions and URL structure
* Page content related to the keywords and phrases
* XML sitemaps submitted and updated to search engines
* Internal Linking structure optimised.
* Robots and .htaccess files configured - Link building campaign
Once we have the planned “on the page SEO” implemented I will move onto a link building campaign which can take various forms from:-
*Social media setup and content planning including Blogs
*Directory submissions
*Press releases and article writing
*Banner placementsThis is an ongoing process but one of the best ones for SEO purposes by creating relevant inbound links to your website.
- Regular reporting and updates
I will create a benchmark report so we can measure how the SEO work is improving your website, provide Google Analytics and SEO specific reports on a regular basis (usually monthly). I use an SEO matrix with defined stages so you are clear what is happening and when.I will always be happy to explain what I am doing giving you the business owner a clear understanding of the SEO process.
Choose an SEO plan:-
Internet Marketing SEO plans can be combined with website support providing small businesses with a complete website management solution.
